ABOUT TED BAKER

Ted Baker is a global fashion and lifestyle company born in the UK, known for its clever, yet subtle, attention to detail and colourful prints, blending traditional and contemporary influences. Having grown steadily from its origins as a specialist shirt store in Glasgow in 1988, the brand now offers a broad assortment of womenswear, menswear, footwear, and accessories and has over 400 locations worldwide.

Ted Baker has arrived at Specsavers

With exclusive prints, comprising of optical and sun frames for men and women, this long-awaited eyewear collection, exclusive to Specsavers, celebrates everything we know and love about the British heritage brand.

With exceptional attention to detail, the finest quality and distinctive, handcrafted finishes, the new Ted Baker collection is the right mix of personality and quirk, putting style firmly in focus.

Boasting both metal and acetate frames in an array of styles, there’s a frame to suit every personality. Unique prints and bold colours adorn standout frames, while black with gold trim can be found on timeless classics, guaranteed to hold their own season after season. Hidden trims concealing messages add a subtle quirk, reminding us that Ted Baker eyewear is as inventive and original as the wearer.

Nelly Soleil, Head of Frames and Merchandising Product at Specsavers Australia and New Zealand, said: “We are thrilled to be launching the Ted Baker range in our stores nationally. The goal was to offer a frame to suit every personality and we are sure we have achieved this thanks to the exceptional attention to detail that the Ted Baker brand is known for. We love to bring our customers incredible, inspiring and affordable glasses through our designer collaborations, and this new range from Ted Baker certainly delivers on this promise.”.

Speaking about the range, Anthony Cuthbertson – Global Creative Director at Ted Baker said: “Ted Baker is synonymous with its use of print and we have leveraged this in our eyewear collection to develop a product which is equally as joyful and whimsical as our clothing ranges.”

“Specsavers is a trusted retailer renowned globally for its high-quality eyewear and designer portfolio and, as a distributor, has sufficient reach to ensure our beautiful glasses can be made available to as many people as possible. We are delighted to be partnering with them to bring our eyewear collections to Australia and New Zealand,” Cuthbertson continued.

Highlights in the women’s range include Ted Baker’s signature floral prints while the men’s range leans into geometric and graphic patterns designed to surprise and delight the wearer.

 “Ted Baker is a British lifestyle brand that doesn’t take itself too seriously, and it’s this unique approach to life that sets us apart from others. We celebrate the unexpected in the everyday, have an unwavering eye for the finer details and seek to create joy in everything we do. Having grown steadily from our origins as a shirt specialist store in Glasgow in 1988, we are now a truly global brand preparing to celebrate our 35th anniversary next year.” Anthony Cuthbertson

The Ted Baker collection will launch in Specsavers stores nationally on 11 August 2022 and is priced from $199 for two pairs single vision.

MEDIA RELEASEALL IMAGES

Ted Baker has arrived at Specsavers

With exclusive prints, comprising of optical and sun frames for men and women, this long-awaited eyewear collection, exclusive to Specsavers, celebrates everything we know and love about the British heritage brand.

With exceptional attention to detail, the finest quality and distinctive, handcrafted finishes, the new Ted Baker collection is the right mix of personality and quirk, putting style firmly in focus.

Boasting both metal and acetate frames in an array of styles, there’s a frame to suit every personality. Unique prints and bold colours adorn standout frames, while black with gold trim can be found on timeless classics, guaranteed to hold their own season after season. Hidden trims concealing messages add a subtle quirk, reminding us that Ted Baker eyewear is as inventive and original as the wearer.

Nelly Soleil, Head of Frames and Merchandising Product at Specsavers Australia and New Zealand, said: “We are thrilled to be launching the Ted Baker range in our stores nationally. The goal was to offer a frame to suit every personality and we are sure we have achieved this thanks to the exceptional attention to detail that the Ted Baker brand is known for. We love to bring our customers incredible, inspiring and affordable glasses through our designer collaborations, and this new range from Ted Baker certainly delivers on this promise.”.

Speaking about the range, Anthony Cuthbertson – Global Creative Director at Ted Baker said: “Ted Baker is synonymous with its use of print and we have leveraged this in our eyewear collection to develop a product which is equally as joyful and whimsical as our clothing ranges.”

“Specsavers is a trusted retailer renowned globally for its high-quality eyewear and designer portfolio and, as a distributor, has sufficient reach to ensure our beautiful glasses can be made available to as many people as possible. We are delighted to be partnering with them to bring our eyewear collections to Australia and New Zealand,” Cuthbertson continued.

Highlights in the women’s range include Ted Baker’s signature floral prints while the men’s range leans into geometric and graphic patterns designed to surprise and delight the wearer.

“Ted Baker is a British lifestyle brand that doesn’t take itself too seriously, and it’s this unique approach to life that sets us apart from others. We celebrate the unexpected in the everyday, have an unwavering eye for the finer details and seek to create joy in everything we do. Having grown steadily from our origins as a shirt specialist store in Glasgow in 1988, we are now a truly global brand preparing to celebrate our 35th anniversary next year.” Anthony Cuthbertson

The Ted Baker collection will launch in Specsavers stores nationally on 11 August 2022 and is priced from $199 for two pairs single vision.

MEDIA RELEASEALL IMAGES

WOMEN'S HERO FRAMES

Ted Baker 01

32857078
2 pairs single vision $199

This easy to wear frame combines nude pink and black for a striking contrast. The floral pattern on the inside temple and subtle gold detailing on the hinges is unmistakably Ted Baker.

Ted Baker Sun RX 01

32857412
2 pairs single vision $199

A summer classic in gorgeous black and crystal pink combination.  Finished beautifully with gold bow detail and Ted Baker logo.

MEN'S HERO FRAMES

Ted Baker 14

32857214
2 pairs single vision $199

A classic deep rectangle frame in striking navy with subtle hints of tort and yellow that add a surprising pop of colour.

Ted Baker Sun RX 06

32857467
2 pairs single vision $299

A gunmetal aviator with embossed logo detailing on the double bridge for that element of surprise. The etched temples are a nod to Ted Baker’s attention to detail while the tort temple tips ensure superior comfort.

Ted Baker 02

32857085 |   2 pairs single vision $249

A classic rectangle frame in vibrant purple with floral detailing – perfect for every occasion.

Ted Baker 03

32857108 |   2 pairs single vision $199

A round eye frame in flattering brown and pink that compliment the floral pattern on the inside temple.

Ted Baker 05

32857122 |   2 pairs single vision $299

The striking pink and yellow tones in this tort frame are a nod to the floral pattern synonymous with Ted Baker. Finished with a gold textured metal temples that elevate this stand out frame.

Ted Baker 09

32857160 |   2 pairs single vision $299

A striking combination frame with black and gold metal front that sits seamlessly against black acetate temples. Unmistakable Ted Baker floral pattern on the inside temples completes the look.

Ted Baker 10

32857177 |   2 pairs single vision $299

A delicate burgundy and rose gold round frame with textured rose gold bow on the outer temple, and rich burgundy temple tips.

Ted Baker 13

32857207 |   2 pairs single vision $199

A statement square frame with deep burgundy front and matching temples. The Ted Baker logo completes the look in classic gold.

Ted Baker 14

32857214 |   2 pairs single vision $199

A deep round eye in striking tort with bottle green temples and sliver Ted Baker logo that add a bit of flair to this modern take on a classic frame.

Ted Baker 17

32857306 |   2 pairs single vision $299

A bold, square frame in contrasting green and blue for a statement look or sophisticated crystal grey for the more subtle approach. Featuring elevated metal etching on the exposed core wire.

Ted Baker 21

32857382 |   2 pairs single vision $299

A standout metal frame with etched patten on the bridge and delicate gun metal temples that contrast against tort temple tips. The black brow against the metal elevates the frame.

Ted Baker 22

32857399 |   2 pairs single vision $299

A classic round frame with striking petrol blue rim and matching temple tips, set off against exposed silver core with etched detailing that completes the look.

Ted Baker Sun RX 03

32857436 |   2 pairs single vision $299

A beautifully feminine aviator in rose gold featuring the iconic Ted Baker bow. The textured temples are finished with crystal pink acetate tips for added comfort.

Ted Baker Sun RX 04

32857443 |   2 pairs single vision $199

A favourite for the summer in jet black with contrasting silver Ted Baker logo. A nod to the brands love of pattern completes the look in the form of a geometric print on the inside temples.

MEDIA CONTACTS

Bridget Halpin
bridget@ampr.com.au
0404 805 625

Stephanie McCormack
stephanie.mccormack@specsavers.com
0477 279 700

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses