Specsavers is proud to announce its latest collaboration, bringing the beautiful designs of iconic Australian accessories brand, Mimco, exclusively to its customers with an updated collection.
After launching the first Mimco Eyewear collection with Specsavers in 2023, the new range features four new optical frames and three new sunglass styles, designed for those who value individuality, style, and quality craftsmanship. The entire range will include 13 optical and seven sun frames.
Specsavers Head of Frames, Nelly Soleil is thrilled to present the newest Mimco Eyewear collection to customers.
“Having launched our first collection in 2023, we are so excited to see the second collaboration out in the world once again.
Working so closely with Mimco to create the new collection meant we were able to incorporate a range of unexpected and intricate design elements into the final frames that we know our customers love. A particular favourite is the subtle nod to the ‘i’ that features in the Mimco logo, which we placed sideways on front of the frames.”
Proud of its rich Australian heritage, Mimco has been creating, sketching, and designing in Melbourne since 1996. With the aim to create stylish accessories that balance timelessness with a unique twist, Mimco is fashionable yet fun, sophisticated yet statement-making (and always with an element of surprise).