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Mimco Eyewear now found exclusively at Specsavers

Specsavers is proud to announce its latest brand collaboration, bringing the beautiful designs of Australian accessories brand, Mimco exclusively to its customers. The collection features 13 optical frames and seven sunglass styles, designed for those who value individuality, style, and quality craftsmanship.

Over the past decade, Specsavers has collaborated with Australian designers and brands including Collette Dinnigan, Country Road, Kylie Minogue, Carly Zampatti, Ellery, Alex Perry and several Indigenous artists in partnership with The Fred Hollows Foundation. This collection marks the newest Australian brand to join the Specsavers portfolio since Carla Zampatti in 2017.

Specsavers Head of Product Heather Murphy is thrilled to welcome Mimco Eyewear into the Specsavers brand portfolio. “As a renowned Melbourne-based brand known for its impeccable design aesthetics and seasonal collections, Mimco Eyewear embodies our shared vision of offering affordable and fashionable eyewear that celebrates individuality, self-expression and timeless design.”

“Specsavers is committed to supporting local design, so it absolutely made sense for us to collaborate with Mimco. We currently work with a number of Australian brands, and designers, and we are so proud to add Mimco to this list of valued partners”.

Focusing on stylish, modern shapes within the range, the frames are also partially crafted from bio-based acetate called Acetate Renew, which is more environmentally friendly than traditional or standard bio-based acetate.

Proud of its rich Australian heritage, Mimco has been sketching and designing in Melbourne since beginning in 1996. With the aim to create stylish accessories that balance timelessness with a unique twist, Mimco is fashionable yet fun, sophisticated yet statement-making (and always with an element of surprise).

“Design-led craftsmanship and quality is at the heart of everything we do here at Mimco.” says Mimco Head of Design, Lisa Tyler. “We are delighted to bring this to life in our new partnership with Specsavers. The upcoming collection really showcases our heritage rich in creativity and design, bringing customers unique pieces that deliver the effortless style they have come to expect from Mimco.’’ Tyler continued.

Mimco’s of-the-moment pieces carry into the Specsavers Mimco Eyewear collection. Highlights of the range include an iconic cat-eye sunglass style (Mimco Sun RX 05) featuring a layered acetate design inspired by Mimco’s iconic webbing bag straps. This distinctive touch, combined with oversized branding, ensures that these sunglasses are set to become the must-have accessory for fashion enthusiasts everywhere.

Each frame showcases stylish acetates and modern shapes. With attention to detail and impeccable craftsmanship, these frames will elevate any look, adding a touch of sophistication and flair.

Specsavers Mimco Eyewear collection in available in-store and online from 10 August 2023 with prices starting from $199AU for two pairs single vision.

Media ReleaseAll Images
MIMCO 05

33039961  |   2 pairs single vision $249

Prove less is more with these perfectly crafted wire frames from Mimco, an Australian brand known for stylish and unique accessories. These ultra-thin rose gold frames will add an element of style to any outfit, whether you’re catching up for a casual lunch or leading a boardroom discussion. The unique shape is softened with gently curved edges to create a versatile design, and nose pads for extra comfort and support.

MIMCO 08

33084138  |   2 pairs single vision $199

These eye-catching soft pink-tone glasses are a fun take on a modern classic from Mimco, an Australian brand known for stylish and unique accessories. The feminine design has a square shape with softly curved edges, and a slightly raised brow for a flirty aesthetic. The chic pink tone is complemented by discreet rose gold hardware, bringing a touch of femininity to any outfit. These frames exude individuality and not afraid to express it.   These are partially crafted from a bio-based acetate, an acetate that is better for the earth than traditional acetate.

MIMCO 09

33084145   |   2 pairs single vision $199

Elevate your look with these sophisticated frames from Mimco, an Australian brand known for stylish and unique accessories. Expertly crafted to showcase a captivating blend of black and translucent mottled acetate. With sustainability in mind, these frames have been partially crafted from Acetate Renew which is a more earth friendly acetate. The oversized, square frame has rounded corners offering a softer, more feminine finish to effortlessly enhance your appearance, with what is sure to be a best-selling shape.

MIMCO SUN RX 01

33039527   |   2 pairs single vision $199

Forever in vogue, these are partially crafted from a bio-based acetate, an acetate that is better for the earth than traditional acetate. Sunglasses are a classic from Mimco, the Australian brand known for stylish and unique accessories. Make a stylish statement with angular shaped frames, offset by an angular brow line for an architectural finish. The gold Mimco logo completes the look; these glasses are bound to complement any outfit and will be on high rotation in any wardrobe. Strong, bold; perfect for the woman who has no qualms about standing out from the crowd.

MIMCO SUN RX 05

33084176   |   2 pairs single vision $249

Logomania! Inspired by Mimco’s iconic bag webbing straps’ these  eye-catching tortoisehell, rectangular cat eye style sunglasses exude style. A fun take on a modern classic, ready to up the sophistication factor of your wardrobe. Featuring the iconic Mimco logo – an ode to the beloved Australian brand known for stylish and unique accessories. Partially crafted from Acetate Renew which is a more earth friendly acetate, these frames and will finish any look off beautifully.

MEDIA CONTACTS

Lily-May McBain
lilymay@ampr.com.au
0406 692 200

Stephanie McCormack
stephanie.mccormack@specsavers.com
+64 477 279 700

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses