New Country Road Collection Designed to Elevate the Everyday

Specsavers and Country Road are launching the most significant refresh of the collaboration since the iconic Australian brand launched at Specsavers 16 years ago.

The collection features 11 new women’s styles and seven new men’s styles bringing the total Country Road range to 32 frames, including optical and sunglasses.

The new Country Road collection reimagines classic shapes with refined finishes, balancing timeless styles with a modern sensibility. The range is designed to be versatile and effortless for everyday wear.

Lightweight metal frames with sleek finishes and gentle curves sit alongside geometric designs crafted from warm translucent acetates, creating a modern and refined aesthetic. Softly sculpted silhouettes offer a balance of statement styling and everyday wearability.

Country Road delivers timeless Australian style that’s designed for life and made to last. With over 50 years of brand heritage and trust, Country Road is Australia’s favourite lifestyle brand.

Developed in close collaboration with Country Road, the updated eyewear range captures the brand’s iconic style while drawing on Specsavers’ expertise, resulting in designs we know will resonate with customers.

Specsavers Head of Frames, Nelly Soleil is thrilled to launch the newest Country Road collection to customers.

“Having launched our first collection 16 years ago, and as one of Specsavers first Australian designer partnerships, we are so excited to continue to evolve the frames to meet the changing tastes of our customers.

Working so closely with Country Road on this refresh meant we were able to create a new range of frames that are perfectly complimentary to existing styles that remain popular with our customers.”

“Eyewear is such an important part of personal style, so we wanted this collection to feel distinctly Country Road while giving customers something fresh. We’ve taken the simplicity and considered approach that underpins our design philosophy and translated it into frames with a strong sense of proportion, subtle detailing and an understated confidence” says Jessica Poynter, Head of Design (Accessories) at Country Road

Country Road is part of a celebrated lineup of exclusive Australian designer partnerships at Specsavers, including Alex Perry, Christopher Esber, Mimco, Carla Zampatti and Collette Dinnigan.

Available from 8th October 2026, the new Country Road collection is priced from $199 and is available in Specsavers stores across Australia and online at Specsavers.com.au.

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FRED HOLLOWS 19

2 pairs single vision $199

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The crystal-clear acetate front gives these frames a fresh, modern look, while Atipalku’s vibrant artwork along the temples add a standout pop of colour. The clean rectangular shape suits most faces, offering an easy everyday style with a unique artistic twist.

FRED HOLLOWS 20

2 pairs single vision $199

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These round silver frames give a clean, modern feel that pairs effortlessly with everyday wear. Adjustable nose pads ensure a comfortable and personalised fit. Along the temples, Atipalku’s vibrant artwork is beautifully showcased, adding contrast to the minimalist metal front. The slim temples allow the artwork to stand out, creating a blend of simplicity and colour.

FRED HOLLOWS SUN RX 15

2 pairs single vision $199

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These polished acetate frames feature a bold rectangular silhouette that delivers a confident, modern look. The frame is wrapped in Atipalku’s artwork, giving the frame a sleek, contemporary finish. Atipalku’s artwork transforms these frames into a standout statement piece that blends with everyday functionality.

FRED HOLLOWS SUN RX 16

2 pairs single vision $199

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These polished acetate frames feature a rounded silhouette and a keyhole nose bridge that gives them a relaxed yet refined feel. The frame is wrapped in Atipalku’s vibrant artwork that flows across the front and temples. The all-over artwork transforms these frames into a bold, expressive piece that blends functionality with a unique storytelling.

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MEDIA CONTACTS

For more information and interview opportunities, please contact:

Taylah O’Neill, Ogilvy PR
M: 0433 450 010| E: taylah.oneill@ogilvy.com.au

Willa Webster, Ogilvy PR
M: 0422 900 175 | | E: willa.webster@ogilvy.com

Prices correct at the time of distribution. Frames available while stocks last
All glasses are priced complete with single vision lenses

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New Country Road Collection Designed to Elevate the Everyday

FRED HOLLOWS 19

FRED HOLLOWS 20

FRED HOLLOWS SUN RX 15

FRED HOLLOWS SUN RX 16

DOWNLOADS

MEDIA CONTACTS

*Prices correct at the time of distribution. Frames available while stocks last *All glasses are priced complete with single vision lenses

*Prices correct at the time of distribution. Frames available while stocks last *All glasses are priced complete with single vision lenses

FOLLOW AT

Specsavers

The Fred Hollows Foundation

Ernabella Arts

DOWNLOADS

Prices correct at the time of distribution. Frames available while stocks last
All glasses are priced complete with single vision lenses

Prices correct at the time of distribution. Frames available while stocks last
All glasses are priced complete with single vision lenses