Skip to main content

British heritage brand Barbour launches new collection at Specsavers

Specsavers welcomes Barbour into its growing brand portfolio with a collection of optical glasses from the iconic British heritage lifestyle brand.

With a fresh twist on classic shapes, the collection is inspired by Barbour’s modern countryside style and features colours and patterns inspired by the great British outdoors.

The Barbour story began in 1894 in the coastal town of South Shields in the North East of England when founder John Barbour began selling oilskins to the mariners and fishermen to protect them from the worst of the British weather.  Today, Barbour is a 5th generation family-owned global lifestyle business providing outerwear, clothing, accessories and footwear for men, women and children and remains true to its founding values of quality, durability, attention to detail and fitness for purpose.

The new Barbour eyewear collection is inspired by the iconography of Barbour’s renowned wax jackets through the understated use of tartan and houndstooth prints and a variety of timeless eyewear shapes, including the square and round metals.

Specsavers Head of Frames, Nelly Soleil is excited for Aussies to experience the quality and style of Barbour at Specsavers.

‘The new Barbour range delivers premium, on trend, durable and beautifully crafted frames that you’d expect from two brands with over 126 years of combined style heritage between them.

‘The collection of frames, much like Barbour’s own brand ethos, is fit for purpose, timeless and transcends fashion providing the wearer with a unique pair of frames to take them seamlessly from the rush of the city to the calm of the country.

David Godfrey, Regional Manager Distributor Markets, EMEA & Licensing, Barbour:We are delighted to partner with Specsavers on this eyewear collection which perfectly captures the heritage of Barbour.  It incorporates our classic British style in textures and patterns synonymous with Barbour, reimagined for everyday wear from the city to the country.”

The Specsavers Barbour collection is available in-store and online from 8 February 2023 with prices from $299 for two pairs single vision.

Media ReleaseAll Images

About Barbour

Originally established by John Barbour in 1894 in South Shields in the North East of England to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British weather, today Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.

Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to fashion-forward lifestyle collections. To this day Barbour’s ranges continue to be inspired by the company’s archives which date back to 1910 – each season classic designs are re-interpreted into modern, contemporary silhouettes.  In 1998, in conjunction with Kinloch Anderson, renowned tartan specialists based in Edinburgh, Scotland, Barbour developed the first of their own exclusive tartans, the Classic Tartan based on the sett of the Ayrshire District Tartan from where the Barbour family had originated.  Followed in 2002 by the Dress Tartan, Barbour’s tartans are a signature of the brand.

A family-owned 5th generation brand established 129 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Japan.  In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their jackets.  Wax for Life includes re-waxing and  repairs first introduced in 1921 and Re-Loved, an upcycling circularity initiative.

In 2023, Barbour celebrated the 40th anniversary of the Beaufort wax jacket, an Evergreen icon, designed by Dame Margaret Barbour in 1983 and one of the classic jackets that has made Barbour a household name.


33136981  |   2 pairs single vision $349

Bold, tortoiseshell, round-eye glasses by Barbour with keyhole bridge and vintage, orange crocus floral print on the interior.


33136974  |   2 pairs single vision $299

Glossy, black acetate Barbour frames with a square front and black and white houndstooth print on the deep, but tapering, sides.


33136998  |   2 pairs single vision $349

Deep-red crystal-acetate glasses from Barbour with quilted effect sides paying homage to iconic Barbour styling.


33137001  |   2 pairs single vision $349

Geometric, wire-rimmed glasses from Barbour featuring a caramel painted rim. The gold metal sides have a quilted effect, reflective of classic Barbour styling, and are finished in amber acetate temple tips.


33137018  |   2 pairs single vision $349

Square glasses by Barbour with a bold, khaki-green, crystal-acetate brow line and matching sides. A modern take on a style classic.


33137025  |   2 pairs single vision $349

Square-rimmed Barbour glasses in a grey crystal-acetate with keyhole bridge and a subtle winter tartan pattern on the interior of the sides.


33137032  |   2 pairs single vision $349

Rounded glasses by Barbour with slim tortoiseshell rims, metal bridge and slim khaki acetate sides with a classic tartan print on the interior.


33137049  |   2 pairs single vision $349

Olive-green crystal-acetate glasses by Barbour with a square front, keyhole bridge and green-toned classic tartan print on the sides.


33137056  |   2 pairs single vision $299

Rounded acetate glasses by Barbour with keyhole bridge and country-inspired print.


33137063  |   2 pairs single vision $299

Rounded acetate glasses by Barbour with keyhole bridge and country-inspired print.


33137070  |   2 pairs single vision $349

Round-eye glasses by Barbour in a warm, mottled-brown acetate with bronze-metal bridge and quilted effect sides.


33137087  |   2 pairs single vision $299

Wire-rimmed, bronze metal, geometric glasses from Barbour with a burgundy painted front to complement the crystal-acetate burgundy sides.


33137094   |   2 pairs single vision $349

Geometric, matte acetate glasses by Barbour in a dark-burgundy tone. The interior temple tips have a Cordovan tartan effect.


33137476   |   2 pairs single vision $199

Round-eye, crystal-green acetate children’s glasses by Barbour with keyhole bridge and a beige and black, Barbour pointer dog print on the interior.


33137483  |   2 pairs single vision $199

Crystal-blue acetate children’s glasses from Barbour with a flat brow line, square front and classic tartan interior.


Lily-May McBain
0406 692 200

Stephanie McCormack
+64 477 279 700

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses