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adidas Originals Eyewear Exclusive at Specsavers

Specsavers is proud to include among its lines the new adidas Originals eyewear collection:  the intersection of sport and street style seen through the lens of culture.

Launching early June 2023, our selection of 13 optical frames and three sunglasses perfectly encapsulates the casual fashion and heritage values of adidas Originals. The range joins the 13 optical frames and three sunglasses of the exclusive adidas Sport Eyewear range also making its debut in Specsavers stores this month.

Drawing on the collective expertise of adidas designers and Specsavers frame developers, the range is produced and distributed by Marcolin, a worldwide leader of the eyewear industry.

All adidas Originals frames are priced at $199 and come with a coveted adidas-branded case. Developed for everyday activities, each style easily adapts to different personalities, resulting in a collection with logos, colours, and unisex shapes that authentically represent the brand DNA.

Originals blue and Stan Smith green stand out in contrast with handcrafted crystal bio-acetate frames. Other key details include eye-catching gold foil logos on classic black frames and laser-engraved two-tone temple detailing. This collection will definitely appeal to young consumers and fashion mavens.

Yuen Sum Cheung, Head of Frame Development at Specsavers, said: “We are delighted to announce the global launch of our latest designer eyewear brand with the iconic sportswear brand adidas. Celebrating the coming together of two distinct brands appealing to distinct customers who enjoy expressing their individuality through their personal style. Taking cues from urban street style the collection incorporates the brand’s instantly recognisable colour palette, featuring modern silhouettes and iconic adidas branding.”

Commenting on the collection that launches in 2023, Alessandro Beccarini, Style & Product Development Director at Marcolin, said: “This partnership is a big showcase for the adidas Originals Eyewear collection, and we look forward to spreading the street culture and DNA of the Brand, sharing values of creativity and authenticity. This collection respects the core values of the brand, as it is dynamic, playful, and innovative.”

The adidas Originals collection launches in all stores nationwide and online at www.specsavers.com.au on June 1st.

Media ReleaseAll Images
adidas Originals 0086-1 SUN RX

32859799   |   2 pairs single vision $199

Statement, retro sunglasses from the adidas Originals range in matte-white acetate with green details on the sides.

  • Vintage, green tinted, square lenses.
  • Crystal acetate interior on the front.
  • adidas branding in gold foil at the temples
adidas Originals 0088-1 SUN RX

32859768   |   2 pairs single vision $199

Vintage style, oversized pilot sunglasses from the adidas Originals collection in a pale-gold metal.

  • Exaggerated teardrop front.
  • White acetate temple tips with classic green edging.
  • Double bridge detail.
adidas Originals 5056-1

32859591   |   2 pairs single vision $199

Crystal-pink acetate, square glasses from our adidas Originals streetwear collection.

  • A sleek style with square lenses.
  • Cream lamination on the temple tips.
  • adidas gold foil branding sits at the temples.
adidas Originals 5058-1

32859720/ 32861198   |   2 pairs single vision $199

adidas Originals glasses in a grey crystal acetate with deep rectangular lenses.

  • adidas branding in silver foil at the temples
  • Pop of colour along the temple tips
adidas Originals 5060-1

32859850   |   2 pairs single vision $199

Bold, matt-black acetate, square glasses by adidas with bright-white piping on the sides.

  • adidas Originals detail in gold foil at the temples.
  • Deep-square lenses.
adidas Originals 5059-1

32859683   |   2 pairs single vision $199

Rectangular glasses by adidas Originals in a clear crystal acetate with green piping on the sides.

  • adidas branding at the temples in silver foil.
  • Flat brow line and modern silhouette.
adidas Originals 0087-1 SUN RX

32859805   |   2 pairs single vision $199

adidas Originals sunglasses in a matte-crystal acetate with vibrant, neon-yellow edging on the sides.

  • Deep square lenses
  • adidas branding in silver foil at the temples
adidas Originals 5061-1

32859713   |   2 pairs single vision $199

Wide, rectangular glasses with a square brow line in matt-black metal from our adidas Originals collection.

  • Black acetate sides with white piped detail.
  • Silver foil adidas branding at the temples.
adidas Originals 5057-1

32859638   |   2 pairs single vision $199

adidas Originals glasses in a matte-grey crystal acetate with mauve edging at the temple tips.

  • Rose-gold foil adidas branding at the temples.
  • Deep teacup lenses.
adidas Originals 5062-1

32859744   |   2 pairs single vision $199

Angular, square glasses by adidas Originals with a matte-navy bridge and sides.

  • adidas branding at the temples in silver foil.
  • Grey detail at the two-tone temple tips.
adidas Originals 5063-1

32859669   |   2 pairs single vision $199

Edgy, rose-gold metal geometric glasses with a black painted brow line, from our adidas Originals collection.

  • Polished rose-gold sides with adidas branding
  • Black and pink, two-tone temple tips in acetate.
adidas Originals 5065-1

32859690   |   2 pairs single vision $199

Bold, square, adidas Originals glasses in a glossy black acetate with exposed core sides in polished gunmetal.

  • adidas trefoil engraving on the metal corners.
  • Black rubber detail on the sides with adidas branding in white.
  • Black and grey temple tips.
adidas Originals 5066-1

32859614   |   2 pairs single vision $199

Stylish, round-eye glasses in a pale-pink crystal acetate from the adidas Originals collection.

  • Exposed core sides finished in matte-crystal acetate with neon-yellow edging.
  • adidas trefoil engraving on the metal corners.
  • Soft-touch beige rubber detail on the sides with adidas branding in white.
adidas Originals 5067-1

32859843   |   2 pairs single vision $199

Angular, semi-rimless glasses with black metal brow line and gunmetal, exposed core sides.

  • adidas Originals branding sits on the black rubber temple detail in white.
  • Wraparound metal detail at the corners featuring the adidas trefoil.
  • Black temple tips with white piping.
adidas Originals 5068-1

32859645   |   2 pairs single vision $199

Semi-rimless, round-eye glasses by adidas Originals, a sleek look fusing navy and rose-gold metal on the sides and in acetate at the temple tips.

  • Rose-gold metal detail at the corners featuring the adidas trefoil.
  • adidas Originals branding sits on the navy rubber temple detail on the exposed core.
MEDIA CONTACTS

Katelyn Kalafatis
katelyn@ampr.com.au
+61 499 970 899

Stephanie McCormack
stephanie.mccormack@specsavers.com
+64 477 279 700

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses