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Specsavers and Millie Bobby Brown join forces to launch ‘florence by mills’ optical frames collection

Today, Specsavers has announced its latest partnership with British actress and creator of the florence by mills beauty and skincare collection, Millie Bobby Brown, revealing an exclusive line of optical frames.

Only available at Specsavers, the florence by mills range includes 12 new optical frames, each taking inspiration from the beauty brand’s self-love ethos and Millie’s own authentic style.

The collection is heavily influenced by the natural world, featuring ocean-inspired waves, curves and organic temple shapes, complemented by crystal colours. Combining matte and high-gloss textures, the collection incorporates bevels and crystals with milky acetates and uplifting pops of pastels.

Each frame perfectly encapsulates the beauty brand’s passion for self-expression, with feminine, colourful, everyday designs that are a playful addition to any wardrobe and designed to make people feel comfortable, cute and confident in whatever they wear.

Commenting on the new collection, florence by mills founder, Millie Bobby Brown said: “florence by mills is a huge passion project of mine – our brand is all about confidence, inclusivity and self-love, so we were thrilled to be able to collaborate with Specsavers to design and create a collection that captures our ethos so perfectly.

It was so important to me that each piece of the line allows wearers to express themselves, celebrate their individuality and feel confident and free in their own skin. I’m so excited to finally be able to share the range and I hope you love wearing the pieces just as much as I do.”

Specsavers Head of Frames, Nelly Soleil: “We are absolutely delighted to launch our latest collaboration, florence by mills eyewear collection and welcome a fresh addition to our designer portfolio.

The collection encapsulates positivity and self-expression, and we’re excited to see our customers experiment with pops of colour, mixed textures, and playful frames to find a style that suits them, allowing them to express their individuality and unique style.”

All frames in the florence by mills collection are priced from $199. Available now in Specsavers stores nationwide and online at Specsavers.com.au

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About florence by mills

Millie Bobby Brown named florence after her great grandma: a woman who embraced herself and did things that made her happy all her life. Florence by mills is about defining fashion on our own terms. No rules. No struggle toward perfection. No boring standards. florence by mills is for the Gen Z’ers who want a brand that is fun, playful, and encourages them to embrace their individuality, while constantly encouraging them to be themselves through each life stage and evolving needs.

florence by mills is a brand created with love by actress Millie Bobby Brown, with pieces that are oh-so comfortable and always made to fit you (not the other way around). Designed with a piece of Millie’s heart, for you, florence by mills fashion believes what you wear should make you feel like your best self.

For more information, please visit florencebymills.com and follow @florencebymills @florencebymillsfashion on Instagram, Facebook and TikTok.

FBM 01

33152905  |   2 pairs single vision $199

Lilac-purple, crystal-acetate glasses from our Florence by Mills collection. These oversized square frames feature a pastel green fleck on the temple tips with iconic lightning bolt.

FBM 11

33153025 |   2 pairs single vision $249

Stylish teacup glasses in a mint-green, frosted crystal acetate from our Florence by Mills collection. The slim rose-gold metal sides are finished in green crystal acetate with the signature lightning bolt decal.

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FBM 06

33152967   |   2 pairs single vision $199

Wire-rimmed, round-eye glasses from our Florence by Mills range featuring tonal pastel colours on the sides and in the crystal acetate temple tips. The frame is complete with signature lightning bolt detail.

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FBM 09

33153001   |   2 pairs single vision $249

Exaggerated cat-eye glasses in a chunky crystal acetate from our Florence by Mills collection. These stylish frames feature a metal detail at the temples with hand-filled enamel on the hinge.

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FBM 02

33152912 |   2 pairs single vision $249

Florence by Mills wire-rimmed, square glasses in a polished silver metal with a lilac purple front. The exposed core sides are finished in lilac and have silver metal temples with crystal-purple acetate tips finished with the signature lightning bolt.

FBM 06

33152950   |   2 pairs single vision $199

Wire-rimmed, round-eye glasses from our Florence by Mills range featuring tonal pastel colours on the sides and in the crystal acetate temple tips. The frame is complete with signature lightning bolt detail.

Download
FBM 05

33152943   |   2 pairs single vision $249

Round-eye, wire-rimmed glasses with a cat-eye effect from our Florence by Mills collection. Fusing black and gold tones on the front and exposed core sides, these glasses are both elegant and stylish.

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FBM 09

33153001   |   2 pairs single vision $249

Exaggerated cat-eye glasses in a chunky crystal acetate from our Florence by Mills collection. These stylish frames feature a metal detail at the temples with hand-filled enamel on the hinge.

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FBM 10

33153018  |   2 pairs single vision $249

Sky-blue, panto-style glasses in a frosted crystal acetate. The slim sides are in a polished metal with Florence by Mills branding at the temples. The tips are finished with signature lightning bolt against blue crystal acetate.

FBM 07

33152974     |   2 pairs single vision $199

Oval, geometric glasses in a brushed gold metal with dusky pink front and sides. These Florence by Mills glasses are finished in pink-toned tortoiseshell temple tips adorned with iconic lightning bolt.

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FBM 08

33152981    |   2 pairs single vision $199

Crystal green acetate glasses from our Florence by Mills collection, with a rounded front and chunky, sweeping brow line. The temple tips feature the signature lightning bolt detail set against a splash of pink.

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FBM 04

33152936    |   2 pairs single vision $199

Vintage style, wire-rimmed cat-eye glasses in polished metal. This quirky style from Florence by Mills has exposed core sides finished in a pastel sage-green with green-tinted crystal acetate temple tips and lightning bolt detail.

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FBM 03

33152929    |   2 pairs single vision $249

Florence by Mills retro, cat-eye glasses in a frosted crystal acetate with brushed steel sides and temple tips to match the front, including the signature lightning bolt.

MEDIA CONTACTS

Tahryn Mant
tahryn@ampr.com.au
0433 072 009

Stephanie McCormack
stephanie.mccormack@specsavers.com
0432 6442 068

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses