MEDIA RELEASE

Where’s Wally? After years of searching, the beloved globe trotter has been spotted at Specsavers in a new eyewear collection for kids. Priced from just $199 for 2 pairs, young spec wearers can now find Where’s Wally frames in all Specsavers stores nationwide.

Made up of metal, acetate and a mixture of both, the range features four fun and colourful optical styles that chronicle Wally and his friends on the temples of the frames.

Specsavers’ newest eyewear range for kids is a timely reminder to parents that all children should have an eye test at least once every two years. Research[1]  has found that as many as 1 in 4 children have an undiagnosed eye condition, yet 1 in 3 have never had an eye health check. This is despite eye checks being bulk billed to Medicare and Specsavers optometrists warning that after eight can be too late to prevent some long-term eye conditions, such as a squint or a lazy eye.

Specsavers optometrist, Greeshma Patel says, “The majority of a child’s development takes place through visual learning, which is why it’s so important to be proactive about your child’s eye health.

“Children’s eyes develop at a rapid pace, so it’s important to have your child’s eyes tested – particularly before they reach eight years.

“This is because, many issues detected before this time may be treated before more serious problems develop,” Greeshma concludes.

Where’s Wally joins other popular kids’ eyewear ranges at Specsavers, including Toy Story, Minions, Disney, Marvel and Star Wars. Priced from $199 for 2 pairs, head into Specsavers to see if you can find Wally for yourself. View the Where’s Wally kids range at www.specsavers.com.au.

[1] YouGov Research Commissioned by Specsavers March 2018
MEDIA RELEASE

Where’s Wally? After years of searching, the beloved globe trotter has been spotted at Specsavers in a new eyewear collection for kids. Priced from just $199 for 2 pairs, young spec wearers can now find Where’s Wally frames in all Specsavers stores nationwide.

Made up of metal, acetate and a mixture of both, the range features four fun and colourful optical styles that chronicle Wally and his friends on the temples of the frames.

Specsavers’ newest eyewear range for kids is a timely reminder to parents that all children should have an eye test at least once every two years. Research[1]  has found that as many as 1 in 4 children have an undiagnosed eye condition, yet 1 in 3 have never had an eye health check. This is despite eye checks being bulk billed to Medicare and Specsavers optometrists warning that after eight can be too late to prevent some long-term eye conditions, such as a squint or a lazy eye.

Specsavers optometrist, Greeshma Patel says, “The majority of a child’s development takes place through visual learning, which is why it’s so important to be proactive about your child’s eye health.

“Children’s eyes develop at a rapid pace, so it’s important to have your child’s eyes tested – particularly before they reach eight years.

“This is because, many issues detected before this time may be treated before more serious problems develop,” Greeshma concludes.

Where’s Wally joins other popular kids’ eyewear ranges at Specsavers, including Toy Story, Minions, Disney, Marvel and Star Wars. Priced from $199 for 2 pairs, head into Specsavers to see if you can find Wally for yourself. View the Where’s Wally kids range at www.specsavers.com.au.

[1] YouGov Research Commissioned by Specsavers March 2018

Where’s Wally Kids’ Eyewear Collection

Where’s Wally? WW01

30768871
2 pairs single vision $199

Wally and a group of our favourite characters sit on the temples of these metal Where’s Wally glasses. The front has a black, flat-sheet metal finish with rectangular lenses.

Where’s Wally? WW02

30768888
2 pairs single vision $199

Wally sits on the metal temples of these angular frames amongst a blue and white crowd graphic. The front and temple tips of these Where’s Wally glasses are in a dark, stormy-blue acetate with a matte finish.

Where’s Wally? WW03

30768895
2 pairs single vision $199

Wally is hiding pretty well on the temples of these navy-blue, round-eye glasses with keyhole bridge. Where’s Wally branding sits at the metal temples and on the acetate temple tips.

Where’s Wally? WW04

30768901
2 pairs single vision $199

Wally and his look-a-like friends sit at the metal temples of these Where’s Wally glasses. The front is bright-red acetate with a sweeping brow in a lovely matte, semi-translucent finish.

Where’s Wally
Kids’ Eyewear Collection
Where’s Wally? WW01

30768871
2 pairs single vision $199

Wally and a group of our favourite characters sit on the temples of these metal Where’s Wally glasses. The front has a black, flat-sheet metal finish with rectangular lenses.

Download
Where’s Wally? WW02

30768888
2 pairs single vision $199

Wally sits on the metal temples of these angular frames amongst a blue and white crowd graphic. The front and temple tips of these Where’s Wally glasses are in a dark, stormy-blue acetate with a matte finish.

Download
Where’s Wally? WW03

30768895
2 pairs single vision $199

Wally is hiding pretty well on the temples of these navy-blue, round-eye glasses with keyhole bridge. Where’s Wally branding sits at the metal temples and on the acetate temple tips.

Download
Where’s Wally? WW04

30768901
2 pairs single vision $199

Wally and his look-a-like friends sit at the metal temples of these Where’s Wally glasses. The front is bright-red acetate with a sweeping brow in a lovely matte, semi-translucent finish.

Download

Contact

For questions or product
samples, please contact:

Hannah Keating
03 9248 2299
hannahk@ampr.com.au

Shannon Amato
03 9248 2299
shannon@ampr.com.au

Georgina Dawson
03 8532 8669
georgina.dawson@specsavers.com