MEDIA RELEASE

Specsavers unveils new DKNY eyewear collection

In partnership with Specsavers, global lifestyle brand, DKNY, launches new eyewear collection across Specsavers stores nationwide.

Known for celebrating the aspirational and practical spirit of New York while taking inspiration from DKNY’s iconic sportswear and accessory offerings, the new eyewear collection infuses effortlessly cool, streetwear-inspired details in a unique sun and optical offering.

All glasses in the 14-strong range feature an innovative mix of materials to create an elevated look with an edge in stand-out colourways in matte and satin finishes.

“We want to continue to offer our customers new and exciting collections, and DKNY is an iconic brand we know our customers will love,” said Juan Carlos Camargo, Head of Product at Specsavers. “DKNY’s aesthetic as one of the most recognised and heralded names in American fashion, works perfectly with our ambition to offer glasses wearers exclusive high-quality stylish products that will help them express their personal style through their specs.”

The DKNY range is priced from $199 for two pairs single vision and is available in all Specsavers stores from February 13.

#IAMDKNY #LOVEGLASSES

MEDIA RELEASE

Specsavers unveils new DKNY eyewear collection

In partnership with Specsavers, global lifestyle brand, DKNY, launches new eyewear collection across Specsavers stores nationwide.

Known for celebrating the aspirational and practical spirit of New York while taking inspiration from DKNY’s iconic sportswear and accessory offerings, the new eyewear collection infuses effortlessly cool, streetwear-inspired details in a unique sun and optical offering.

All glasses in the 14-strong range feature an innovative mix of materials to create an elevated look with an edge in stand-out colourways in matte and satin finishes.

“We want to continue to offer our customers new and exciting collections, and DKNY is an iconic brand we know our customers will love,” said Juan Carlos Camargo, Head of Product at Specsavers. “DKNY’s aesthetic as one of the most recognised and heralded names in American fashion, works perfectly with our ambition to offer glasses wearers exclusive high-quality stylish products that will help them express their personal style through their specs.”

The DKNY range is priced from $199 for two pairs single vision and is available in all Specsavers stores from February 13.

DKNY EYEWEAR COLLECTION AVAILABLE AT SPECSAVERS

DKNY – DK5031

30825178
2 pairs single vision $249

DKNY presents these yellow and brown tortoiseshell glasses for a standout, colourful effect – with a little bit of a jungle cat feel.

DKNY EYEWEAR COLLECTION AVAILABLE AT SPECSAVERS
 DKNY – DK5031

30825178
2 pairs single vision $249

DKNY presents these yellow and brown tortoiseshell glasses for a standout, colourful effect – with a little bit of a jungle cat feel.

Download
DKNY – DK5031

30825161
2 pairs single vision $249

These acetates from DKNY mix a clear light blue and dark brown tortoiseshell for a cool contrast.

DKNY – DK5017

30825185
2 pairs single vision $199

Quirky square glasses from DKNY that pair a shiny black front with heavily branded, clear sides, tipped in matte black for a strong contrast.

DKNY – DK5031

30825161
2 pairs single vision $249

These acetates from DKNY mix a clear light blue and dark brown tortoiseshell for a cool contrast.

Download
DKNY – DK5017

30825185
2 pairs single vision $199

Quirky square glasses from DKNY that pair a shiny black front with heavily branded, clear sides, tipped in matte black for a strong contrast.

Download
DKNY – DK5032

30825147
2 pairs single vision $199

Pairing a brown and pale tortoiseshell front with clear beige sides gives these acetate glasses from DKNY a modern and tasteful look.

DKNY – DK5000

30825130
2 pairs single vision $199

Cool and modern, these icy stone blue round glasses from DKNY pair a transparent front with a mixed blue camo design on the sides.

 DKNY – DK5032

30825147
2 pairs single vision $199

Pairing a brown and pale tortoiseshell front with clear beige sides gives these acetate glasses from DKNY a modern and tasteful look.

Download
DKNY – DK5000

30825130
2 pairs single vision $199

Cool and modern, these icy stone blue round glasses from DKNY pair a transparent front with a mixed blue camo design on the sides.

Download
DKNY – DK1009

30825116
2 pairs single vision $249

Simple but stylish, these round glasses from DKNY shine in the light, finished in beautiful rose gold effect thin metal.

DKNY – DK1009

30825116
2 pairs single vision $249

Simple but stylish, these round glasses from DKNY shine in the light, finished in beautiful rose gold effect thin metal.

Download
DKNY – DK1008

30825109
2 pairs single vision $249

A minimalist look, these dark chocolate metal glasses from DKNY are strong and thin, catching the light for a bronze effect.

DKNY – DK5022

30825215
2 pairs single vision $199

These small and lightweight square glasses from DKNY feature a deep burgundy front and dark pink sides for a complementary colour-blocked design.

DKNY – DK1008

30825109
2 pairs single vision $249

A minimalist look, these dark chocolate metal glasses from DKNY are strong and thin, catching the light for a bronze effect.

Download
DKNY – DK5022

30825215
2 pairs single vision $199

These small and lightweight square glasses from DKNY feature a deep burgundy front and dark pink sides for a complementary colour-blocked design.

Download
DKNY – DK5022

30825208
2 pairs single vision $199

These lightweight square glasses from DKNY feature an understated rich caramel front and light brown sides with neat gold branding.

DKNY – DK7003

30825222
2 pairs single vision $249

A mix of styles, these square glasses from DKNY have a sleek black acetate front contrasted with gunmetal grey sides in strong slender metal for a modern look.

DKNY – DK5022

30825208
2 pairs single vision $199

These lightweight square glasses from DKNY feature an understated rich caramel front and light brown sides with neat gold branding.

Download
DKNY – DK7003

30825222
2 pairs single vision $249

A mix of styles, these square glasses from DKNY have a sleek black acetate front contrasted with gunmetal grey sides in strong slender metal for a modern look.

Download
DKNY – DK7003

30825239
2 pairs single vision $249

These dark teal square glasses from DKNY mix an acetate front with shiny stainless effect metal sides.

DKNY – DK521S SUN RX

30825253
2 pairs single vision $199

Ladies tortoiseshell wayfarer shape sunglasses with gold temple branding.

DKNY – DK7003

30825239
2 pairs single vision $249

These dark teal square glasses from DKNY mix an acetate front with shiny stainless effect metal sides.

Download
DKNY – DK521S SUN RX

30825253
2 pairs single vision $199

Ladies tortoiseshell wayfarer shape sunglasses with gold temple branding.

Download
DKNY – DK705S SUN RX

30825260
2 pairs single vision $249

Carefully contrasted large cat eye sunglasses with ultra-thin metal sides of gunmetal grey for a sleek, opulent style.

DKNY – DK520S SUN RX

30825246
2 pairs single vision $199

Ladies deep red acetate sunglass with tort detailing on the temples.

DKNY – DK705S SUN RX

30825260
2 pairs single vision $249

Carefully contrasted large cat eye sunglasses with ultra-thin metal sides of gunmetal grey for a sleek, opulent style.

Download
DKNY – DK520S SUN RX

30825246
2 pairs single vision $199

Ladies deep red acetate sunglass with tort detailing on the temples.

Download
MEDIA CONTACTS

Hannah Keating
hannahk@ampr.com.au
0412 832 758

Stephanie Hyde
stephanie.h@ampr.com.au
0402 849 220

Georgina Dawson
georgina.dawson@specsavers.com
0402 402 193

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses